The error is being thrown if the format of the Parent Customer is not the same as seen on the User Interface (Customer record > Child of field). User should either enter the correct Parent Customer Name format or Parent Customer Internal ID on the CSV Import File. However, when creating a CSV import file, best practice is to use Internal IDs instead to avoid this kind of error.
1. Create a CSV Import file with the following headers:
-Child Internal ID
-Parent Internal ID
2. Update the Parent Company using CSV Import.
-Navigate to Setup > Import/Export > Import CSV Records.
-Import Type = Relationships
-Record Type = Customers Only
-Data Handling = Update
-Map the following fields:
--Child Internal ID = Internal ID
--Parent Internal ID = Child Of
*Click on the pencil icon and Choose Reference Type = Internal ID (If Parent Customer Internal IDs) or Names (If Parent Customer Names) are being used > Hit Done.
-Hit Save & Run.
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