Tuesday, January 8, 2019

Definition of Bounce and Sent Rate on a Marketing Campaign Statistics and How it is Computed

The Sent status means: "The email was sent and we have acknowledged, it was delivered to the recipient.".

The Bounced status mean: "The email was sent, but we learned, it was bounced back by recipient email server.".

Example: If you have group, which has total 100 members and you sent a campaign to it and 90 emails were delivered and 10 bounced. You will see 90 Sent and 10 Bounced. But in fact 100 emails were sent out from the NetSuite system.

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